Monday, February 20, 2012

Online Marketing Specialist,, Travel Leaders Group, Alexandria, VA

Online Marketing Specialist,, Travel Leaders Group,
Alexandria, VA

Reports to: Director of Marketing

Job Summary: is a recently acquired property of Travel Leaders Group.
Travel Leaders Group is a privately held entity consisting of more than
a dozen brands that generate travel sales in excess of $16 billion and
employs a staff of 500 employees dedicated to provide profit enhancing
services to more than 6,000 company-owned, franchised and affiliated
travel agencies in North America.

We are seeking an Online Marketing Specialist to support the Director of
Marketing, other internal staff and the company’s Interactive Marketing
Agency of Record to help grow into a multi-million dollar
enterprise at the cutting edge of travel ecommerce.

Essential Duties and Responsibilities:

•       Create and implement specific strategies and postings for all social
media outlets including but not limited to Facebook, Twitter, Groupon,
Four Square, Yelp, YouTube and more
•       Take initiative to help formulate strategies/plans around future
online marketing programs and opportunities
•       Understand the competitive landscape and identify opportunities to
grow and gain market share
•       Take ownership of assigned marketing initiatives and drive to
successful completion
•       Proactively evaluate, recommend and implement opportunities to improve
internal tools and processes
•       Assist with analyzing and track data to maximize the performance of
each campaign to achieve revenue, profit and growth goals
•       Track jobs and drive project management efforts (update project plans,
meeting minutes, status reports, and project documentation)
•       Coordinate with a wide range of people, including internal teams and
outside marketing agency in order to facilitate online marketing
•       Work with finance on monthly budget tracking and reconciliation
•       Deliver scheduled and ad hoc reporting of results to all business
levels to communicate performance of interactive programs and
•       Other duties as assigned

Education, Knowledge and Skills:

Job Specific Experience/Knowledge
•       Web savvy individual with broad knowledge of the Internet, search
engines, and e-commerce site functionality
•       1-2 years hands on experience in e-commerce /Internet marketing either
in a professional position or internship.
•       4-year BA/BS degree, preferably with exposure to marketing or web
related coursework
•       Understanding of the online advertising industry, ad-serving
technologies, industry trends, pricing models, campaign metrics and
optimization strategies
•       Knowledgeable with data and leverage analytics tools and resources
(Google Analytics) to understand and optimize the performance of
marketing campaigns
•       Passion for E-commerce
•       Knowledge of WordPress, HTML and CSS a plus

General Work Skills
•       Ability to juggle and prioritize multiple projects in a dynamic
business environment
•       Highly analytical and meticulous attention to detail
•       Excellent problem solver who can work independently
•       Highly proficient in Microsoft Excel and PowerPoint
•       Excellent written and verbal communication skills
•       Ability to work both individually and as part of a team


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