New York Racing Association
The New York Racing Association, Inc. (NYRA) is seeking a Publicity Specialist to be responsible for ensuring that news and feature stories about the NYRA and all of its stakeholders (owners, trainers, jockeys, etc.) are reported through a variety of channels outside of traditional racing media, including social media, as a critical part of the execution of an integrated communication plan.
The successful candidate will develop and maintain a prioritized list of local, regional and national mainstream media and cultivate and maintain positive relationships with them to facilitate placement of NYRA stories; energetically and creatively mine all segments of NYRA and the racing industry to develop stories of interest to all sectors of the non-racing media; work with closely with editors, reporters, freelance writers, producers, on-air talent, and representatives from business, marketing and tourism marketing organizations to secure positive media coverage and external promotion of NYRA and its activities; and develop and maintain a prioritized list of stories to pitch to mainstream media, including targeted news tied to the NYRA calendar as well as seasonal and evergreen feature stories. In addition, the Publicity Specialist will track editorial calendars for targeted media pitches tied to major annual NYRA events; maintain detailed pitching records, responses from media, and story placement, and regularly re-evaluate strategy and execution; and work closely with the rest of the communications department as well as key staff in the marketing and hospitality departments to develop pitches and coordinate with media on stories.
To qualify, a college degree in Communications, Journalism, English, or a related discipline, as well as 2-5 years experience in media relations, public relations, or public affairs are required. Experience planning and implementing PR campaigns is strongly preferred. Must have an intimate working knowledge of the non-racing media sector, especially the New York City media landscape. Must be willing to develop a working knowledge of the thoroughbred racetrack industry, and be able to interact with owners, trainers, jockeys, and other stakeholders to develop story ideas and pitches. Excellent writing, verbal, and interpersonal skills are necessary. Must be able to work in a fast-paced, multi-tasking environment and transition easily between projects. Solid familiarity with social media and its role in public relations and marketing is required.
NYRA offers a competitive compensation package and the opportunity to be part of the rich tradition that defines New York racing.
To apply, please sendy resume to:
The New York Racing Association, Inc.
P.O. Box 90
Jamaica, NY 11417
Attn: J. Levine