Monday, October 24, 2011

Social Media Coordinator, The University of the Arts, Philadelphia, PA

Social Media Coordinator, The University of the Arts,
Philadelphia, PA

DESCRIPTION: The Social Media Coordinator (SMC) is responsible for
weighing in on strategy, implementing and maintaining the division of
Enrollment Management (EM) online presence through social media. The SMC
creates and manages content for EM’s social media activities, monitors
and evaluates EM’s online presence, and advises the Manager of
Enrollment Technology on effective use of social media for promoting
EM’s goals and objectives. The position will also serve as a backup for
technological business process within the Division of Enrollment
Management as deemed necessary.

 1.Launch and manage social media presence on sites like Facebook,
Twitter, YouTube etc.
 2.Research and include most relevant meta-data such as hashtags,
geolocation, current shorthand, tags, descriptions, etc. for a variety
of media types and maintain current knowledge in technical aspects of
coding on the social web.
 3.Prepare reports to update EM staff on usage statistics. Analyze
content and translate anecdotal or qualitative data into recommendations
and plans for revising social media content
 4.Responsible for creating and expediting targeted email blasts as
outlined in the current communications plan. Monitor and update Director
of effectiveness and campaigns.
 5.Serve as backup for several processes in Enrollment Management
 6.Recruit, train, mentor and manage student workers for blogs, video
content, etc.
 7.Other duties as assigned

REQUIREMENTS: A Bachelor’s Degree specializing in social media marketing
and 2+ years experience in the field. Experience with desktop support in
a Windows environment. Strong social media experience required.
Demonstrated creativity and documented immersion in social media and
technology. Experience with engaging public through social networks.
Proficient with Microsoft Office and Adobe software suites. Advanced
knowledge of Windows operating systems. Ability to troubleshoot and
solve software and hardware problems independently. Excellent verbal and
written communication skills with ability to present information and
ideas clearly. Effective interpersonal, communication and teamwork
skills. Prior customer service experience of any kind a plus. Experience
in online marketing, advertising and public relation strategies.
Requires a team player with ability to work with multiple groups in a
fast-paced, high energy, deadline-driven environment. Must be able to
multi-task and be deadline oriented. Must be reliable, punctual,
professional and committed to providing excellent customer service in a
team-oriented environment

TO APPLY: Interested, qualified applicants should submit letters of
application and resumes to the Personnel Services Department, The
University of the Arts, 320 South Broad Street, Philadelphia, PA 19102
or via email to

The University of the Arts is an Equal Opportunity Employer

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