Marketing Specialist, Office Of Technology Transfer, Emory University, Atlanta, GA

Marketing Specialist, Office Of Technology Transfer, Emory
University, Atlanta, GA

Assists in the development of marketing strategies for new and existing
programs. Researches prospective audiences. Drafts marketing proposals,
reports, and correspondence. Organizes marketing events. Participates in
marketing efforts. Coordinates the preparation and production of
marketing collateral. Maintains information on selected audiences.
Maintains mailing lists and supervises mailings. Performs related
responsibilities as required.

MINIMUM QUALIFICATIONS: Bachelor's degree and one year of experience in
a related field or an equivalent combination of education, training and
experience.

PREFERRED QUALIFICATIONS: Bachelor’s degree in a science or business
discipline and two years of experience in a science or technical field;
or an equivalent combination of education, training and experience.
Additional Job Details This position works with the Licensing
Associates, the Director of Operations and other Office of Technology
Transfer (OTT) personnel as needed to support the marketing of Emory
University’s extensive portfolio of technologies. Excellent verbal and
written communication skills along with a high degree of energy,
enthusiasm, and creativity are highly desirable. Candidate should be
comfortable with understanding and working with a wide variety of
technologies in the medical device, pharmaceutical, and biotechnology
fields. Additional sought after qualities include a demonstrated ability
to manage multiple, ongoing projects coupled with a strong attention to
detail.
Responsibilities include the following:
• Generates marketing materials/collateral for technology marketing
campaigns (techbriefs, videos, cover letters, information packages,
etc.)
• Assembles technology bundling packages for targeted marketing
• Identifies targeted companies and appropriate contacts to whom
marketing materials are to be sent
• Executes technology marketing campaigns
• Obtains feedback and results of marketing campaigns from prospective
licensees and Licensing Associates
• Enters technology marketing campaign project data and tracks results
in the Office’s database
• Enters and updates marketing contacts in the Office’s database
• Produces and updates technology catalogs for use at tradeshows and
other events
• Maintains and updates technology listing information on the OTT
website and technology exchange websites
• Maintains and updates technology-related content on the Office’s
social media website accounts
• Supports activities pertaining to the overall promotion of the Office
• Performs other duties as assigned

Apply here.