Director Of PR And Marketing
Harlem Arts Festival
The Harlem Arts Festival, in cooperation with Marcus Garvey Park, aims to produce a multi-disciplinary arts festival, free and open to the public, showcasing local performers and visual artists to inspire and nourish the artistic community in Harlem. This project will be Harlem’s addition to the larger, citywide commitment to provide free art in the public parks during the spring and summer months. The festival will take place in June 2012, in the newly renovated theater in Marcus Garvey Park. We are collaborating with local community organizations to create a long-term annual event that promotes prosperity in Harlem, and marks the Amphitheater as a world-class cultural venue.
We are seeking a Director of PR and Marketing for the Harlem Arts Festival in Marcus Garvey Park. Responsibilities include all aspects of brand management, including designing the graphic material of HFA brand, creation of virtual presence, growing revenue, and increasing engagement in new and traditional media that support strategic festival objectives. The individual will also be responsible for partnering cross-functionally with the Director of Development and to accomplish strategic goals and actively participate in development of advertising, promotions, and other initiatives to drive results.
We are seeking someone fearless and acclimated to the virtual world of social networking and electronic communications, preferably in a nonprofit environment. Responsible for overseeing development and implementation of integrated marketing, fundraising, and communications plans, with a focus on the company’s online presence and virtual support networks. We are are looking for a person who is reliable, dedicated, and fun to work with. We are a team of very passionate people, who are committed to presenting a world class multi-disciplinary festival at the newly renovated amphitheater in Marcus Garvey Park.
We need someone who is self motivated, who can take initiative to build this marketing campaign from the ground up with the support of the Artistic and Managing Directors. It is critical that this person demonstrate ability to think creatively, work quickly, and collaboratively. Must be fluent in Adobe suite, Microsoft Office Suite, HTML, photo and video editing. This person should ideally live in Harlem, and/or be very passionate about the neighborhood, and increasing access to the arts in the community.
Regular meetings to discuss long and short term plans with the Director of PR and Marketing, Managing Director, and Artistic Director will be held to ensure team collaboration and effective communication.
* Track and maintain a detailed mailing list of our contacts.
* Create and manage an effective social media campaign including Facebook, Twitter, and Linked In that builds a network of supporters, and creates buzz.
* Build and edit web site content including video, images, and frequent updates.
* Write and publish a newsletter to our mailing list informing them of our progress
* Create press releases, and procure and manage media features, press contacts are preferable.
Qualified candidates should send a detailed cover letter highlighting their interest and qualifications and a résumé to the attention of the Managing Director, Neal Ludevig
Harlem Arts Festival
526 West 123rd Street, B1
New York, NY 10027