This position would work from the Forest Supervisor's Office located in Gainesville, Georgia. The Chattahoochee-Oconee National Forests provide the finest outdoor recreation opportunities and natural resources in Georgia. Featuring nearly 867,000 acres across 26 counties, hundreds of miles of clear-running streams and rivers, approximately 850 miles of recreation trails, and dozens of campgrounds, picnic areas, and other recreation activity opportunities, these lands are rich in natural scenery, history and culture. The mission of the USDA Forest Service is to sustain the health, diversity, and productivity of the nation's forests and grasslands to meet the needs of present and future generations. The Chattahoochee-Oconee National Forests is part of the Southern Region, with the Forest Supervisor’s office managing four District units in Blairsville (Blue Ridge District), Lakemont (Chattooga River District), Chatsworth (Conasauga District), and Eatonton (Oconee District).
The Chattahoochee-Oconee National Forests public affairs intern is expected to have a high level of experience with social media, and be able to think strategically and see how social media fits into a marketing strategy. The intern must be able to assist in formulating social media plans and then carry them out with direction of the Public Affairs team. S/he must be able to measure and document the impact of social media, and then suggest action-steps to increase impact.Specific tasks include:
•Researches, understands and follows Forest Service social media policies and guidelines
•Monitors USDA and Forest Service social media accounts (Twitter, YouTube, Flickr, Facebook, blog, etc.)
•Helps to tell our story by developing strategic marketing plans, including characteristics and needs of the target audiences, communication techniques most appropriate, and recommended approaches
•Works with the Public Affairs team to write and post feature articles, blogs, tweets, etc.
•Tracks growth and impact of social media efforts
•Shoots and edits videos to USDA standards, uploads videos
•Photographs sites and events on the forest, edits photos, catalogues and tags photos, creates metadata, uploads photos
•Contributes content for forest website including photos, videos and written articles
•Explores new ways to connect with young audiences
•Reaches out to diverse, minority and urban audiences
•Seeks out opportunities to partner in existing programs and projects, leveraging Forest Service resources
Skills and attributes interns are expected to have:
•Excellent written communication skills
•Interest in the outdoors, the national forest and conservation issues
•Extensive knowledge of social media –Twitter, YouTube, Flickr, blogs, etc.
•Ability to develop a marketing plan using a standard process and template as provided
•Knowledge of digital media software – Photoshop, Illustrator, InDesign, Lightroom are pluses
•Knowledge of video editing software – Premiere Elements is a plus
•Willingness to create blogs, write press releases, create videos, and post tweets daily
•Energy, with a desire to come up with fresh ideas
•Ability to identify a target market and “speak” to that audience through social media
•Experience proofreading and editing
•Willingness to explore sites on the forest, taking photos, shooting video, talking to visitors, participating in conservation work
There is potential for this position to be extended beyond 12 weeks. This position is not eligible for an AmeriCorps Education Award.