Job and internship information for the public relations majors and faculty at Georgia State
Tuesday, October 18, 2011
Coordinator - Public Relations - American Living Polo Ralph Lauren Corporation New York, NY
Ralph Lauren Corporation is a leader in the design, marketing and distribution of premium lifestyle products in four categories: apparel, home, accessories and fragrances. For more than 40 years, Ralph Lauren’s reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets.
Purpose and Scope: Manage day to day media activities for the American Living brand including men's, women's and dress collection, accessories, children's and home.
Responsible for media relations and contracts within each product category.
Coordinate and execute seasonal presentations.
Coordinate seasonal media collateral.
Manage seasonal samples and PR closets.
Maintain national and reginal media contacts in print, TV, online and blogger relationships.
Coordinate special project and PR initiatives.
Manage monthly and daily media reports.
Manage Polo Info.
Attend key industry events.
Manage outside PR firms.
Minimum of 1-2 years experience in fashion and lifestyle public relations or media.
Knowledge of women's, men's, children's and home businesses.
Strong media contacts and relationships.
Excellent verbal, written communication and presentation skills.
Strong interpersonal skills.
Ralph Lauren is an equal opportunity employer. We offer dynamic career opportunities with growth potential and a generous company discount.