Job and internship information for the public relations majors and faculty at Georgia State
Thursday, October 20, 2011
Account Executive, Spectrum, Washington DC
Essential Duties & Responsibilities:
Engage in regular client contact on project implementation, status as needed
Participate in client meetings and develop reports on outcomes as needed
Research and understand client issues, competitor environment and media landscape
Track media and internet coverage/trends for clients and agency interests
Develop and update media and internet contact lists
Assist senior team members in developing messaging strategies
Write scientific and lay media materials – backgrounders and press releases
Manage media material assembly and distribution
Media outreach – successfully and aggressively pitch client stories to news media, shifting angles and approaches as needed
Build relationships with reporters covering clients’ interests and act as a resource for story development
Track and develop media outreach and event reports
Conduct background research on behalf of clients, new business efforts
Research and develop lists of organizations for community/professional outreach
Arrange logistics for medical meetings and special events and some oversight of budgets, vendors
Manage vendor relationships
Video production – script development, conducting shoots on site, edit sessions
Stakeholder contact – assist in liaison with celebrities, health professionals and other spokespeople and third-party groups/partners
Coordinate activity at medical meetings, media activities, special events
Assist in developing and executing special projects such as opinion research, advertisements, printed materials
Assist in developing potential and existing client program plans and budgets
Occasional direction provided to interns and Account Coordinators for support on projects
Proactive participation in staff meetings and development courses
Required Education, Experience & Skills:
Minimum of 1-2 years of professional public relations / agency experience
Ability to effectively work on multiple accounts concurrently
Solid oral communication, writing and editing skills
Ability to meet tight deadlines and work in a faced-paced work environment with multiple priorities
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands to grasp objects; reach with hands and arms; balance, stoop, kneel, or crouch; speak or listen. The employee must occasionally lift and/or carry up to 25 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.
Work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is not exposed to weather conditions.
The noise level in the work environment is usually moderate.