Saturday, September 24, 2011

Social Media Writer, BCBG Max Azria Group, Los Angeles, CA

SOCIAL MEDIA WRITER
BCBG Max Azria Group
Los Angeles, CA


Description:

The most important part of this job is that the candidate must have demonstrated and extensive social media experience. This
means that the person is actively participating in a wide variety of social media activities such as writing/blogging, social bookmarking, commenting, etc. and is well-connected with the broader social media world.


RESPONSIBILITIES– the key responsibilities for this position include:
• Develop unique conceptual ideas and communicate these through writing skills
• Assist in defining and maintaining brand languages for social media sites
• Develop written product content for collateral Social Media website for all BCBG Max Azria group brands while adhering to internal style guidelines
• Ensure that all written product content is accurate and consistent, and incorporate revisions according to current routing procedures
• Demonstrate strong interpersonal and communication skills
• Responsible for proofing duties for all written material
• Work on special projects as needed
• Research and monitor trends in social media tools, trends and applications and prepare weekly reports.

EXPERIENCE - the ideal candidate will have experience in the following areas:
• Social media sites, tools and techniques
• Marketing (traditional, new media, guerilla and ‘word of mouth’)
• Strategy
• Fashion writing and blogging
• Knowledge of Fashion/style/trend, websites and magazines
• Knowledge of Pop Culture and current events
• Photography
• Knowledge of Photoshop and Indesign a plus
• Project management

ATTRIBUTES – the key attributes for this position include:
• Creativity
• Willingness to experiment
• Ability to deal with uncertainty
• Ability to contribute individually, and lead, manage or participate in cross-functional teams
• Doggedness and determination
• Excellent writing skills and a willingness to use them
• Excellent verbal communication skills
• Persuasiveness
• Ability to create great working relationships with all levels within the company and across multiple disciplines
• Sense of humor

TO APPLY: Send your resume to: erica.gomez@bcbg.com

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