The successful candidate will strategize, manage and secure media
coverage about the zoo's animal collections, exhibits, events,
fundraisers, educational programs and conservation efforts.
S/he will work closely with key zoo staff across departments to identify
opportunities for positive media exposure and have the ability to
provide communications support and expertise during crisis situations.
The candidate will have the ability to work on numerous projects at one
time while meeting all media deadlines.
The candidate will lead various projects and programs as directed by the
Director of Public Relations to support the zoo's strategic goals
• Work with the Director of Public Relations to assist in the
development and implementation of successful media plans: includes
outreach to local, regional and national news media of all mediums.
• Research and develop story ideas, write press releases, media
advisories and targeted pitches to secure media coverage; coordinate
on-site media interactions
• Cultivate relationships with reporters, editors and other media
• Manage day-to-day media relations projects meeting all media
• Review finished projects with Director of PR and communications
team and evaluate effectiveness.
• Maintain media lists, and catalog news and video clips for
• Complete special projects as assigned by the Director of Public
Relations and Vice President of Communications and Public Affairs
ADDITIONAL RESPONSIBILITIES KNOWLEDGE, SKILLS & ABILITIES
+ Proficiency in Microsoft Office essential
+ Proficiency using various social media platforms to obtain PR
+ Experience with non-linear video editing software and photo editing
+ Excellent writing, proofreading, verbal, organizational and
interpersonal communication skills are essential
+ Ability to produce clear and concise written materials.
+ Experience interacting with reporters, editors and producers.
+ Ability to perform well under pressure, juggle multiple
responsibilities and projects at the same time
+ Strong understanding of the media and needs of the press
+ Ability to communicate complex ideas and issues in a simple way that
is easy for the general public to understand
+ Must possess a high level of decision-making ability; good planning,
problem-solving and negotiating skills.
+ Ability to handle confidential information.
+ Ability to interact with staff and the public honestly, courteously
+ Spanish language skills a plus.
+ Have a great attitude and interest in zoos, non-profit, cultural
institutions and strong desire to excel in this community.
No phone calls, email, or online stalking of the zoo HR or PR Director.