Public Relations Manager
Saladworks, LLC - Conshohocken, PA (Greater Philadelphia Area)
Saladworks – America’s Best Salads, the nation’s first and largest fresh-tossed salad franchise, seeks a motivated Public Relations Manager to excel in our fast-paced environment. Candidates must have 3-5 years experience generating high-profile results that separate their brand from the competition.
Simply stated; this is a “fanatic’ly fresh” opportunity to promote one of the fastest growing concepts in the quick service restaurant industry.
Plan and direct public relations programs designed to create and maintain a favorable public image for Saladworks.
Establish and maintain effective working relationships with customers, prospects, local and municipal government officials and all news media representatives on both a local and national level.
Identify main customer groups and audiences and determine the best way to communicate publicity information to them.
Implement and manage all social media working with agency.
Work with any outside public relations agencies employed by Saladworks.
Evaluate advertising and promotion programs for compatibility with public relations efforts.
Write effective press releases, prepare information for media kits and maintain company web pages.
Create brand awareness and buzz in the marketplace.
Participate in strategic planning and business decisions that make Saladworks' PR/Marketing departments the best in the business.
Conduct local and national media outreach.
Manage potential brand crisis situations with the media.
Compose and maintan all written public relations materials (background copy, fact sheets, franchise e-blasts, etc.)
Manage all media interviews with executive staff and franchisees and compose talking points prior to interviews and speeches.
Act as Saladworks' spokesperson in the media embodying core values.
Publicize Saladworks' new franchise openings.
Update Saladworks Web site "About Us" section with news, accolades and press releases.
Update executive staff with news clippings pertinent to their position.
Strategize and execute "PR Calendar" of events.
Work with Development Department to create written materials for franchise sales avenues including franchise portals, eblasts, etc.
Implement brand marketing strategies, based on knowledge of organizational objectives, market characteristics, and budget
Assists franchisees with grand openings, re-grand openings, and customer appreciation events.
Participate in/present marketing class during training.
Manager voice over for phone messages.
Desired Skills & Experience
Bachelor's degree (B.A.) from four-year college or university; or three to five related experience and/or training; or equivalent combination of education and experience.
Strong knowledge of the local, national and trade news media.
Strong presentation skills.
Able to travel 10% of the time.
Superior writing and communication skills.
Working knowledge of Cision and Business Wire.
Saladworks is an equal opportunity employer and does not discriminate on the basis of race, religion, color, national origin, age, sex, gender, disability or any other characteristic protected by law.
Please send resume and cover letter with salary requirements to the Saladworks Human Resources department at firstname.lastname@example.org.
America's Best Salads™
A Fanatic'ly Fresh Take on Franchising…
A fusion of "fanatic'ly fresh" and healthy menu items along with passionate customer service define the experience every guest has at a Saladworks location.
Saladworks evolved from a simple idea, to a successful regional chain, to a national franchise with locations from coast-to-coast. Chairman and CEO John Scardapane's vision has led the franchise from one store in a small shopping mall to the nation's largest fresh-tossed salad concept.
Be Part of Saladworks Fanatical Growth
Building on our enormous success, Saladworks is undergoing a massive growth spurt. With the addition of Commerce Bank founder Vernon W. Hill, II to the executive team, Saladworks has entered a "turbo charged" growth phase and is now coast to coast serving fanatic'ly fresh products across the country.
The nationwide growth is underway as Saladworks recently announced multi unit deals to develop Southern California, Virginia, and Texas.
Saladworks' unique business model takes advantage of American's desire to lead healthy lifestyles by eating wholesome and nutritious meals. The chain was voted The Nation’s #1 Salad Franchise for three consecutive years by Entrepreneur Magazine and One of the 10 Best Franchise Deals by QSR Magazine for 2010. Saladworks has also been named one of the Best Places to Work in the Philadelphia Region by the Philadelphia Business Journal (Aug. 2010).
June 25, 2011
Public Relations, Advertising, Writing/Editing
Public Relations and Communications
Salary communsurate with experience