PR Specialist-Golf Travel, Resort, Destination & Real Estate
Buffalo Communications, the golf-lifestyle PR division of Billy Casper Golf, seeks a PR Specialist - Golf Travel, Resort, Destination & Real Estate - to work on publicity programs for clients with a focus in these categories.
This is a unique opportunity for an ambitious, creative and organized individual with demonstrated success in public relations (or related, compatible work), client management and relationship building. Necessary abilities adapting quickly to and juggling the needs of clients and media, working as part of a team and writing concise, powerful releases and pitches.
The PR Specialist - Golf Travel, Resort, Destination & Real Estate - will work closely with managers and other team members. The successful candidate will increase brand awareness about and sales for clients. This will be accomplished by securing consistently favorable coverage in international, national and regional consumer and trade outlets.
The position stresses client servicing functions, including:
Help develop and execute PR plans
Craft news releases, ghost-written articles, marketing communications, electronic stories (eNews) and client communication
Phone and e-mail feature-story pitching
Prepare electronic and print media kits
Complete media blast and surgical one-off e-mailings
Help organize and guide media tours
Travel at least 2-3 times annually (projected) for purposes ranging from client meetings, media tours and industry-related activities
Manage client image databases
Research and help manage client media lists
The successful candidate will have:
Demonstrable experience in PR, journalism and/or consumer marketing
Proficiency extracting information from subjects and writing news releases
Elevated understanding of if not passion for the golf, resort, RE and travel industries
The ability to interact successfully with media, clients, colleagues and businesspeople
Computer proficiency with Microsoft Office, Powerpoint, Photoshop, scanning and basic graphics programs
Solid understanding of Social Media and how it can be used in PR and branding programs
Resumes submitted without a detailed cover letter will not be considered.
Billy Casper Golf is an equal opportunity employer and encourages members of minority groups and women to apply