Tuesday, May 3, 2011

PR Specialist-Golf Travel, Resort, Destination & Real Estate, Buffalo Communications, Vienna, Virginia

PR Specialist-Golf Travel, Resort, Destination & Real Estate

Buffalo Communications

Vienna, Virginia

Buffalo Communications, the golf-lifestyle PR division of Billy Casper Golf, seeks a PR Specialist - Golf Travel, Resort, Destination & Real Estate - to work on publicity programs for clients with a focus in these categories.

This is a unique opportunity for an ambitious, creative and organized individual with demonstrated success in public relations (or related, compatible work), client management and relationship building. Necessary abilities adapting quickly to and juggling the needs of clients and media, working as part of a team and writing concise, powerful releases and pitches.

The PR Specialist - Golf Travel, Resort, Destination & Real Estate - will work closely with managers and other team members. The successful candidate will increase brand awareness about and sales for clients. This will be accomplished by securing consistently favorable coverage in international, national and regional consumer and trade outlets.

The position stresses client servicing functions, including:
Help develop and execute PR plans

Craft news releases, ghost-written articles, marketing communications, electronic stories (eNews) and client communication

Phone and e-mail feature-story pitching

Client reporting

Prepare electronic and print media kits

Complete media blast and surgical one-off e-mailings

Help organize and guide media tours

Travel at least 2-3 times annually (projected) for purposes ranging from client meetings, media tours and industry-related activities

Manage client image databases

Research and help manage client media lists

The successful candidate will have:
Demonstrable experience in PR, journalism and/or consumer marketing

Proficiency extracting information from subjects and writing news releases

Elevated understanding of if not passion for the golf, resort, RE and travel industries

The ability to interact successfully with media, clients, colleagues and businesspeople

Computer proficiency with Microsoft Office, Powerpoint, Photoshop, scanning and basic graphics programs

Solid understanding of Social Media and how it can be used in PR and branding programs

Resumes submitted without a detailed cover letter will not be considered.

Billy Casper Golf is an equal opportunity employer and encourages members of minority groups and women to apply


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