Tuesday, December 8, 2009

Primrose Schools® Seeks Communications Specialist

Primrose Schools® Seeks Communications Specialist

Primrose Schools (www.primroseschools.com) is an established leader in educational child care with more than 25 years in the business. The company has grown over the years by franchising its high quality private preschool concept. The company now has more than 205 schools in 16 states and continues to grow. The brand is looking to expand its communications team with the addition of a communications specialist who will help manage the consumer (external) PR portion of the business while also providing crisis communications and internal communications support for the brand.

We are looking for a communications professional that possesses the following attributes: 

 • three to four years of experience in public relations, communications or a related field
 • bachelor’s degree in public relations, communications or a related field
 • excellent writing skills (for both creative projects and more business-focused communications)
 • demonstrated success in securing media coverage (local, regional and national)
 • strategic thinking skills
 • crisis communications management experience (proactive planning and reactive response)
 • working knowledge of the social media space and current trends in developing online conversations
 • strong public speaking skills
 • exceptional PowerPoint skills
 • a commitment to on-going education
 • a passion for making a difference in the lives of children and families


 • Manage all communications resources for franchise owners on the company's Intranet
 • Assist in writing feature articles and advertorials
 • Work with agency team and PR Director on implementation of the brand's social media activities
 • Manage multiple proactive regional PR campaigns each year
 • Write feature stories for PrimroseSchools.com
 • Provide support for Franchise Management Training (assist in leading PR training)
 • Coordinate pre-opening PR support with new franchise owners
 • Assist in development and implementation of on-going PR training modules for franchise owners
 • Serve as PR liaison to the field marketing team
 • Respond to media inquiries and pitch media
 • Write articles for the brand's internal newsletter
 • Manage the brand's media tracking – print, online, broadcast and social media
 • Provide crisis communications support
 • Maintain the Primrose online newsroom
 • Provide communications support as needed for the company's annual conference
 • Manage the PR intern program
 • And, additional activities or special projects outline by the Director of PR & Communications

This new position will be based at the Primrose Schools Corporate Office located at 3660 Cedarcrest, Rd., Acworth, GA 30101.

How to Apply
Interested candidates should send a cover letter, resume and two professional writing samples to Kathy Estapa, Employee Relations Manager at 
kestapa@primroseschools.com. No phone calls please.

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