Saturday, November 14, 2009

PRSA FREE Webinar: How Generation Y and Seasoned Pros Can Navigate the Social Media Highway Together


How Generation Y and Seasoned Pros Can Navigate the Social Media Highway Together

The Role of the New Professional
Tuesday, November 24
3–4 p.m. EDT

Communication challenges between different generations are nothing new. However, the rise of new media and its crucial role in public relations has strained more than one old pro and Gen Y professional relationship. This FREE webinar will feature a lively panel of old and new pros who will discuss how Millennials can serve as PR's social media stewards and how experienced managers, who may be less familiar with Web 2.0, can successfully collaborate with them. Also, the panel will address the new opportunities social media offers all generations to better connect.

You can join the conversation on Twitter by:

  • Following #PRSAgeny.
  • Tweeting questions before the webinar starts to panelists Kasey Skala @kmskala and Lauren Fernandez@CubanaLAF.
  • Letting the panel know what you're thinking by tweeting during the webinar at #PRSAgeny.
You will hear from:


Jake Day, director of marketing and communications, First Baptist Church of Dallas, is responsible for strategy, development and standardization of the church's internal and external communication.


Rick Clancy, former senior vice president, corporate communications, Sony Electronics, is the first word in the groundbreaking book about social networking "Groundswell" — and with good reason. Clancy served on Sony's management committee as the "executive champion" for companywide social media initiatives.

Lauren A. Fernandez, account executive, public relations, Moroch, is a member of the Public Relations Society of America (PRSA) and a student of the American Society of Association Executives (ASAE) Leadership Academy, Class of 2010. Fernandez has more than three years of experience in both agency and association/nonprofit settings. Her blog, LAF, recently won "Best Up-and-Coming Blog" in the 2009 PR Reader's Choice Blog Awards. Fernandez holds a Bachelor of Arts in Journalism-Public Relations from the University of North Texas, where she graduated in May 2007.

Ellen LaNicca, executive vice president, consumer practice, CRT/tanaka, is a veteran of the public relations industry. With more than 25 years of experience, LaNicca has created and supervised programs for a number of Fortune 500 companies with a particular interest in reaching women, including American Express, Avon Products, Charles Schwab & Co., Ernst & Young, Hartz Mountain, Liz Claiborne, Microsoft, Target and World Kitchen (formerly Corning Consumer Products). As CRT/tanaka's executive vice president (and former president and co-founder of Patrice Tanaka & Co., Inc.), LaNicca currently oversees two consumer practice divisions: food & beverage as well as housewares & home fashions.

Kasey Skala, owner of the consulting firm Interactive Revolution, focuses on integrating social media with traditional communication strategies for small business and nonprofits. Prior to Interactive Revolution, Kasey spent four years in the financial industry in various marketing and communication roles. Kasey is a 2004 graduate of Drake University, where he majored in public relations. He currently maintains the blog, The Electric Waffle.

PRSA thanks this month's webinar sponsor, Thomson Reuters., for providing the webcast technology for this webinar.

Thomson Reuters is the world's leading source of intelligent information and workflow solutions for businesses and professionals. Rely on our webcasting services to effectively communicate your company's most important messages. Not only will you reach a global audience and increase engagement, you'll be able to measure your success and demonstrate the savings. From live event webcasting and production services to on-demand video services, we have the solution to fit your needs. And the experienced service teams to support you at every stage of the communications process.

Webinar, Tuesday, November 24, 3–4 p.m. EST
PRSA Member FREE/Nonmember FREE

Register for "The Role of the New Professional" today! For registration details, visit

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