Monday, December 5, 2011

Social Media Specialist, Alex's Lemonade Stand Foundation, Wynnewood, PA

Social Media Specialist, Alex's Lemonade Stand Foundation,
Wynnewood, PA

The Social Media Specialist is a dynamic individual who is interested
in working in a fast paced environment, has an eye and ear for exciting
Foundation news and topics, and can share information quickly,
accurately and with enthusiasm.

Duties include cultivating new and managing current online communities
on the Foundations behalf. The specialist will provide relevant content
daily while tracking metrics and monitoring relevant conversations.
Additionally, duties include coordinating the marketing calendar with
online activity, tracking social media trends, partnering with other
departments to ensure proper online messaging and relevancy, ensuring
consistency of messages across multiple networks, preparing reports to
update internal staff on usage statistics and continuous monitoring and
coverage of all social media sites.

The right candidate will possess excellent verbal and written
communication skills (including proofreading), have expert knowledge of
networking channels (including YouTube, Facebook, Twitter, Flickr,
StumbleUpon, Digg, forums, wikis and blogs) and have experience in video

This is a full time position that reports to the Executive Director.

- In-depth knowledge of ALSF; Foundation background, inner workings,
values and priorities
- Implement social media strategy, coordinate with stakeholders across
the Foundation to ensure its effectiveness
- Manage social media campaigns and day-to-day activities, online
advocacy, creating program awareness, community-outreach efforts,
promotions, etc.
- Manage presence in social networking sites including Facebook,
Twitter, and other similar community sites, posting on relevant blogs,
engaging in dialogues and answering questions where appropriate
- Develop creative videos for ALSFs YouTube channel as well as
e-newsletters and other social media outlets. This would include working
with different departments, attending events and interviewing
participants, as well as editing and promoting video.
- Work directly with sponsors on promotions
- Monitor effective benchmarks for measuring the impact of social media
programs and analyze, review and report on effectiveness of campaigns in
an effort to maximize results
- Monitor trends in social media tools, trends and applications

- Strong project management and organizational skills; ability to
- In-depth knowledge and understanding of social media platforms, their
respective participants and how they can be deployed in different
- Ability to effectively communicate information and ideas in written
and verbal format, and build and maintain relationships
- Team player, with the confidence to take the lead and guide other
departments when necessary
- Good technical understanding and can pick up new tools quickly
- Proficient in video editing, desktop publishing, Microsoft Excel,
Word, PowerPoint and Outlook
- Undertaking special projects as assigned and able to work
non-traditional hours as needed
- Attention to details and deadlines
- Ability to analyze current work flow and implement effective
processes and procedures
- Knowledge of graphics software, public relations and marketing a plus

Contact: Email resume and cover letter by 12/9/11 to

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