Job and internship information for the public relations majors and faculty at Georgia State
Thursday, March 17, 2011
Media Assistant, Sierra Club, Washington DC
The Sierra Club seeks a savvy and scrappy Media Assistant to join its team of top communications professionals. The Media Assistant will plan, coordinate and execute media strategies for assigned national level issues and/or political campaigns, as well as provide support for media team members working on specific campaigns. Responsibilities of this new position will include, but are not limited to, assisting with advertising placement, organizing media events, drafting media materials, fielding press calls, and tracking press coverage. The Media Assistant will have flexibility to make the position their own, and we are looking for candidates who will own it. This is an entry-level position and the ideal candidate has a bachelors degree coupled with some experience with communications and media, strong writing skills, good organizational skills, and a passion for the environment. The ability to juggle multiple priorities effectively is a must. We are looking for a candidate who is a motivated self-starter and who isnt afraid to jump right in as a utility player for the nation’s largest and most effective grassroots environmental organization.
1. Performs research and analysis using a variety of resources and working closely with the National Press Secretary to craft appropriate media messages, draft press releases, opinion editorials, and other materials.
2. In cooperation with issue teams and media team members, helps plan, organize, and coordinate press conferences and other media events.
3. Tracks media coverage and performs media analysis for various issues and campaigns.
4. Identifies media opportunities and strategic responses to positions of politicians, institutions, or groups for release in traditional media, social media, blogs, and other outlets.
5. Fields calls from reporters, bloggers, and other members of the media, working with National Press Secretary to direct media inquiries.
6. Pitches stories to reporters, bloggers, editors, and editorial boards.
7. Trains and coaches staff and volunteers in media skills; staffs principals at media events when needed.
8. Maintains and strengthens existing media lists, pulls targeted media lists as needed, and builds media lists in anticipation of team and campaign needs.
9. Researches, writes, and designs materials for internal communications needs, including PowerPoint presentations and internal reports.
10. Oversees student interns.
Knowledge and Skills:
-- Bachelors degree in communications, journalism, or a closely related field, or the equivalent combination of education and experience.
-- Internship experience as a journalist, media liaison or other position involving media/press relations.
-- Excellent writing and communications skills; public speaking ability.
-- Knowledge of environmental issues and/or national politics preferred.
-- Ability to work cooperatively and interact effectively with staff, volunteers, the public and members of the media. Ability to meet quick deadlines and prioritize multiple projects.
About Our Company Since 1892, the Sierra Club has been working to protect communities, wild places, and the planet itself. We are the oldest, largest, and most influential grassroots environmental organization in the United States.
You'll join us because, like 1.3 million of your friends and neighbors, you want: