BLAZE (in business since 1990) is a PR agency specializing in consumer, hospitality, food and healthy lifestyle. Our Santa Monica office is hiring ASAP and we are looking for creative, smart and hard-working people to join our in-house social media team. Please send cover letter and resume to Kat Calbes at kcalbes@blazepr.com
Job Description
- Day-to-day coordination and monitoring of online conversations within the social web about clients, their brand, products, and competition while reporting key insights and recommendations
- Track and report analytics for social media clients
- Conduct market research and competitive audits
- Conduct audience segmentation and creation of personas/profiles
- Research and coordinate blogger/online media outreach
- Implement initiatives in social networking, web communities and other social media marketing and web technology
- Research interactive marketing and emerging media trends and pull specific, relevant stats and insights in support of strategic business cases
- Successfully team with agency account teams on social media marketing projects integrated with traditional PR plans
- Working with Social Media Community Manager to understand clients’ business goals, requirements, and current marketing plans
- 1/3 Daily monitoring and engagement
- 1/3 Reporting and research (weekly and monthly)
- 1/3 Creative thinking, planning and implementation
Qualifications
- Strong understanding of social networking and social media marketing i.e., blogs, social networks, microblogging, podcasts/Web TV, wikis/collaborative software
- Understanding of and/or experience in Public Relations including coordination and implementation of PR and marketing tactics
- Skilled in Microsoft Office and Macintosh applications
- Strong data research and analysis capabilities
- Detail-oriented with strong organization and time management skills
- Experience in serving client needs and providing deliverables in a timely fashion
- 1-2 years of experience in Interactive/Online marketing
- 1 year of experience in client management
- Ability to maintain own work flow and meet deadlines
- Ability to work in a fast-paced and dynamic environment
- Ability to work independently and in a team environment
Visit www.blazepr.com to learn more about the agency, our clients, why we love what we do, etc.
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