Friday, June 18, 2010

Internship, Lanza Group (Atlanta, GA)

Internship Description

Lanza Group, LLC is an Atlanta-based Hispanic marketing, PR and events firm that provides bi-cultural marketing solutions; connecting marketers to Hispanics throughout the United States and beyond. Lanza Group produces Atlanta’s official Cinco de Mayo celebration – Fiesta Atlanta, as well as Georgia’s Hispanic Heritage Month kick-off celebration, Fiesta Georgia. For more information, please call us at 404.350.0200 or visit
We are seeking interns for events management and communications projects. The qualified intern(s) will assist with managing event details, vendors, and research. They will also assist with digital marketing work, social media analysis, and media relations. This is an unpaid internship. Lanza Group intern(s) will receive a letter of recommendation and/or course credit if approved by institution. Intern schedule would be 40 hours per week preferably, though flexible. Qualified interns will have these minimum qualifications:

Minimum Qualifications:
  • Excellent communication skills, both written and verbal
  • Flexibility to work on a variety of projects
  • Must be proficient in Microsoft Office
  • Must have a basic understanding of public relations through course work or prior internship experience
  • Must be available for the entire length of the internship program
  • Hands-on experience with and awareness of social media and online communities in relation to broader media mix
  • Familiar with social media platforms and how companies use it to drive brand awareness, engagement, and traffic to a website/social media pages
  • Exemplary follow-up skills and organization
  • Develop and maintain media lists
  • Monitor and track media and write media updates
  • Assist in the development of press materials including fact sheets and backgrounders
  • Attend client and team meetings
  • Assist with research for new business opportunities and client presentations
  • Assist with event coordination
  • Participate in internal meetings and agency events
  • Heavy administrative duties (updating Excel spreadsheet, surfing Internet for sponsor/exhibit leads and contact information, managing e-mail and office/registration voicemail box, taking notes in meetings, etc.)
  • Working with vendors (caterers, A/V, etc.)
  • Assisting with the management of the company’s Twitter & Facebook account and building a strong list of followers

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