Tuesday, March 23, 2010

Social Media Strategist Fifth Third Bank Cincinnati, OH

Social Media Strategist
Fifth Third Bank
Cincinnati, OH

GENERAL FUNCTION: The Social Media Strategist is primarily responsible for using their expertise in the social media arena to unleash the marketing potential locked within every day conversations about our brand. The position requires experience in social media and in particular with social media tools such as Facebook, Twitter, Flickr and YouTube. Experience in implementing social media tools for businesses and tracking their success and analyzing results is essential. This role requires a highly motivated, self-starter with a strategic vision of the social media landscape and a game plan to infuse social media best practices across all aspects of the business. This job entails leveraging this unique knowledge and expertise to develop sound social strategies, identify trends, and create and implement best practices. ESSENTIAL DUTIES AND RESPONSIBILITIES: * Oversee and manage program and project development from definition through delivery including indentifying key measures of success. * Develop ROI models around Social Media engagement and prioritize projects based upon a solid business case as well as determine guidelines for evaluating benefits and risks for certain Social Media engagements. * Translate business strategy into applicable interactive experiences that drive business results and meet business and user goals. * Be the primary interactive marketing point of contact for assigned key initiatives. * Work with various management teams to gain appropriate input and buy-in on social networking strategies and execution. * Serve as primary content developer for brand and corporate social media sites including Twitter and Facebook. * Develop corporate blog strategies and write or review Line of Business blog posts. * Monitor trends in social media tools and applications and appropriately apply that knowledge to increasing the use of social media. * Obtain appropriate regulatory and compliance approval for all social networking endeavors. * Ensure that all social networking strategies are compliant with brand regulations. * Supervise integration of efforts among external partners (advertising agency, digital/direct agency). * Work to ensure consistent messaging between advertising and internally produced communications. * Stay current with new social media sites, platforms and emerging technologies. * Manage program cost, scope and schedule. SUPERVISORY RESPONSIBILITIES: None

Job Requirements

MINIMUM KNOWLEDGE & SKILLS REQUIRED: * BachelorÆs Degree in Marketing, Business, communications, journalism, English or related field, and/or equivalent work-related experience. * A minimum of 3 years experience in interactive marketing; 5 years experience as a professional communicator. * Experience sourcing and managing content development and publishing for social networking functions. * A passion for social media marketing and other inbound marketing strategies. * Excellent written and communication skills. * Experience with social media, SEM and SEO. * Expertise in writing and maintaining a blog. * Self-motivated and able to manage multiple takes and priorities within specified timeframes

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