Social Media Reporter
Do you speak Twitter? Do you love stories from the startup world? Are you fascinated by the confluence of technology, marketing and consumer behavior? You could be the kind of smart Silicon Valley journalist Ad Age is looking for.
While Ad Age has long covered social media, we're looking to bolster our team with a digital native—a go-getter to cover and win on startups like Twitter, Facebook, Zynga, Federated Media and RockYou, as well as assist in coverage of Google, Yahoo and Apple. This is a high-profile beat that produces some of our best-read coverage.
We're looking for someone who wants to go to the Meet-Ups, hang around entrepreneurs, beat the blogs to meaningful stories, and become a permanent fixture on Techmeme. The successful candidate will represent Ad Age in the Bay Area, a credential that grants real access to the highest levels of these companies that live and breathe for advertising revenue and are trying to make themselves into useful tools for marketers. Candidates must also have an interest in understanding the way Madison Avenue works and the underlying business of advertising and marketing that is the lifeblood of so many digital products and services.
You may also be asked to develop a vertical-marketing expertise in an industry that's increasingly using social media to connect with consumers, such as automotive (Ford recently said it would devote 25% of its marketing budget to social and digital media). The media and marketing industry is changing; marketers are moving budgets away from traditional advertising and into social media, and we're looking to beef up our coverage of this emerging field.
We need someone who can work independently and also with editors on the other Coast. You'd be Ad Age's presence in Silicon Valley -- and you may be called upon to represent the brand at conferences and speaking events. Please include at least three links to work along with your resume.
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