Sunday, March 7, 2010

Social Media Reporter Ad Age San Francisco

Social Media Reporter
Ad Age
San Francisco

Do you speak Twitter? Do you love stories from the startup world? Are you fascinated by the confluence of technology, marketing and consumer behavior? You could be the kind of smart Silicon Valley journalist Ad Age is looking for.

While Ad Age has long covered social media, we're looking to bolster our team with a digital native—a go-getter to cover and win on startups like Twitter, Facebook, Zynga, Federated Media and RockYou, as well as assist in coverage of Google, Yahoo and Apple. This is a high-profile beat that produces some of our best-read coverage.

We're looking for someone who wants to go to the Meet-Ups, hang around entrepreneurs, beat the blogs to meaningful stories, and become a permanent fixture on Techmeme. The successful candidate will represent Ad Age in the Bay Area, a credential that grants real access to the highest levels of these companies that live and breathe for advertising revenue and are trying to make themselves into useful tools for marketers. Candidates must also have an interest in understanding the way Madison Avenue works and the underlying business of advertising and marketing that is the lifeblood of so many digital products and services.

You may also be asked to develop a vertical-marketing expertise in an industry that's increasingly using social media to connect with consumers, such as automotive (Ford recently said it would devote 25% of its marketing budget to social and digital media). The media and marketing industry is changing; marketers are moving budgets away from traditional advertising and into social media, and we're looking to beef up our coverage of this emerging field.

We need someone who can work independently and also with editors on the other Coast. You'd be Ad Age's presence in Silicon Valley -- and you may be called upon to represent the brand at conferences and speaking events. Please include at least three links to work along with your resume.

Crain Communications Inc is one of the largest privately-owned business publishers in the U.S. with over 30 leading business, trade and consumer titles in North America and Europe. As an authoritative source of vital news and information to industry leaders and consumers worldwide, each of the company's newspapers, magazines and electronic news sites have become required reading in their respective sector of business and consumer market. Providing unmatched value and award-winning editorial excellence, the company is respected for its dependable journalism which readers have relied upon for over 90 years.

Crain Communications offers a competitive salary, a generous benefits package, and a friendly work environment. This is a great time to join our organization -- a well established publishing leader.

To apply for this position please visit our website at and search under the employment section.

We thank you for your interest in Crain Communications and invite you to visit our website as positions are updated regularly. Crain Communications is an Equal Opportunity Employer.

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